Lifecycle Marketing Automation Specialist
Description
What You’ll Do
- Develop and deploy automated campaigns and lifecycle flows that support customer engagement, loyalty program growth, and retention goals
- Build personalized journeys and implement dynamic personalization based on a customer’s first entry point, behavior, preferences, and purchase history
- Work within our CDP and alongside internal analysts to build segmentation and contribute to LTV growth strategy
- Audit existing automation setup and identify improvements and optimization opportunities
- Establish best practices for campaign flow hierarchy and consumer touchpoints within their journey
- Work closely with the CRM Content Specialist to understand A/B test learnings to ensure email best practices are met. Contribute to strategy for future A/B content tests
- Work closely with third party tools and account managers to ensure we are utilizing our programs to their full capabilities
- Keep up with industry trends and best practices, identifying opportunities for testing and optimization
- Explore opportunities within current programs to integrate AI for smarter segmentation, predictions, and dynamic personalization
- Define KPI’s and develop monthly reports against performance. Share and present insights with the CRM team and DTC leadership
- Proven experience managing email automations and flows within Klaviyo or similar platforms
- Strong understanding of CRM and lifecycle best practices
- Experience with segmentation, A/B testing, and performance reporting
- Proficiency in tools such as GA4, Klaviyo and customer data platforms
- Curiosity to test new tools, strategies, and CRM Trends
- Experience working in ecommerce and licensed products a plus
Funko offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company. Most importantly, we offer a creative work environment with people who love pop culture just as much as you do. Can’t wait to gush about your latest binge? Neither can we! Looking for a place where your favorite pop culture t-shirt will receive the compliments it deserves? We know how you feel!
Funko is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
Work Environment
The noise level in the work environment is usually moderate. While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand and walk. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.
WHAT FUNKO OFFERS
Funko offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company. Most importantly, we offer a creative work environment with people who love pop culture just as much as you do. Can’t wait to gush about your latest binge? Neither can we! Looking for a place where your favorite pop culture t-shirt will receive the compliments it deserves? We know how you feel!
Funko is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed